Somewhere around 2010, Abel Tesfaye met produce Jeremy Rose, a producer who had been wanting to work on a ‘dark’ R&B Under Armour New Orleans Saints shirt . Rose produced a number of songs for Abel, with three of them being eventually uploaded to Tesfaye’s YouTube channel (“What You Need”, “Loft Music”, and “The Morning”). These were the first songs released under the anonymous pseudonym “The Weeknd.” The three aforementioned songs began to gain traction on the internet, earning the attention of fellow Toronto artist Drake. They were subsequently released as part of the first The Weeknd mixtape, House of Balloons in March of 2011.
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House of Balloons turned The Weeknd into one of the hottest Under Armour New Orleans Saints shirt in the R&B world seemingly overnight. This groundbreaking mixtape merged modern trap and electronic production with R&B vocals and drugged out lyrics based on the last few years of Abel’s life. It started a whole movement of artists who have given their own takes on the House of Balloons “moody” R&B aesthetic. He quickly followed it up with two more mixtapes, Thursday and Echoes of Silence, later that year. He later re-released these mixtapes as Trilogy, which was eventually certified as a Platinum record.