Google does investigate they pay millions a year to hire botnet researchers, data scientists, analysts, etc. I was one of Support Our Troops Freedom Is Never Free Navy Army Air Force Marines Coast Guard American Flag T shirt and was paid to find invalid clicks. If the value of a click goes to shit and advertisers end up spending money for nothing, it hurts the long term value add of google advertising and advertisers will go somewhere else so google will do whatever necessary to find these people and block them and protect their advertisers. These set ups are harder to find than bots because these are real people clicking on real phones, as opposed to some aws cluster running a bunch of VM’s with pseudo-random actions to imitate a human. Either way Google knows, Google cares, and Google actually credits advertisers at the end of the month for the money that was invalid. They don’t find everything, but smart people work hard as hell and are incentivized well with lots of money to find them. These clicks actually cost them money in the long run and lots of people within the company are in fact invested in protecting the money printing machine that is Google ads (though yes your short sighted view is right for the very immediate term). However, contrary to popular belief Google isn’t one of those quarter to quarter companies, look at google X and all the other stupid bullshit they spend billions losing money on. They are dedicated to the company’s long term success and see ads money as the primary way to fund all of the stuff like self driving cars, free google drive space, cloud, etc which are all huge money losing endeavors.
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I thought advertising based on clicks was done for like a decade ago? I thought it was all measured Support Our Troops Freedom Is Never Free Navy Army Air Force Marines Coast Guard American Flag T shirt etention rate on a page these days.Who cares if I click your ad and immediately close the window? I accidentally click ads all the time on my phone and immediately back out of the page. Usually I don’t even know what the ad was for. But, if I click your ad and then spend a minute on your page- that’s now something that is meaningful.