That’s because many many more people are looking at and clicking the ads? It’s not a multibillion Science Humor Chemistry Shirt business for no reason. Impression based advertisement (when you’re paying fractions of a cent for a page view with your add on it) is a complete scam due to click farms. However this is why many clients do conversion based metrics these days. Using a tracking pixel on both a ublisher and clients page, you can track if a person clicked on your add from said publishers page, and then went through sales funnel and bought something on the client page. You then optimize your traffic flow based on what publisher pages get the most conversions for your clientYou would be surprised how much traffic actually comes from online ads. Also how much control the advertiser has on who sees their ads. You can target by demographics, geolocation and a ton of other criteria. There’s a conspiracy theory that your phone can hear what you say and use that for ads. The truth is that the info from your social media, app tracking, and website browsing is enough to make it feel that way. It’s a well oiled machine that’s built to never be noticed.
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People keep saying that it’s just info from social media and app tracking, but I rarely Science Humor Chemistry Shirt post anything to my social media pages, and there are things that I’ve literally only talked about out loud and not connected to the internet in any way, and suddenly I’ll see ads for it.Like, if you and John are talking about buying a new shower head and John goes and searches for shower heads then it’s pretty damn easy for the existing tracking apparatus to say “John and MAKE_ME_REDDIT were together at time A (which we know because we get their location from tracking information across apps/os’s/websites/ip addresse)”. “Shortly after John searched for shower heads”. “MAKE_ME_REDDIT is likely to be susceptible to ads for shower heads”.