Securities analysts are most often an equivocal, consensus-driven, bet-hedging bunch — ever more so if they work for established banks. But Greenfield, at a firm seeking to be noticed, is an analyst who invariably delivers a passionate position. “I’m glad we stand out,” he tells me at the suggestion that he is not like most other analysts. “We’re a dog with a Party Crew Travel Trip Vacation Mexico T shirt .”Greenfield, whose quotable expertise rests almost entirely on this standing as an “analyst,” prompts the question about what exactly an analyst is. In conventional terms, a sell-side analyst — that is, the analyst, like Greenfield, who provides the research to a broker trying to sell securities to his clients (or to get his clients to short others) — is most usually focused on estimating a company’s earnings (and is judged on how close he or she gets to the actual number) and on that basis issuing a buy-hold-sell recommendation.
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But by becoming promoter as much as analyst (“We take a thematic approach,” he says, “and try not to get bogged down with earnings reports”), he has not only made Party Crew Travel Trip Vacation Mexico T shirt one of the most well-known figures in media investment circles, but also a key factor in other analysts’ recommendations: His certitude and relentless boosting moves the market.Fairly, he is not the first analyst to become part of the story. The tech/media divide, and the enormous business flow that accretes to firms that please the tech industry, previously turned media/tech analysts like Mary Meeker and Chris Dixon, now both at venture capital firms, and Henry Blodget, banned from the securities industry for life for pumping dot-com stocks, into personal brands. (Sarbanes-Oxley was meant to help deal with potential conflicts of research departments in banking firms.)
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